To be one of the top 5 recognized and reliable finished pharmaceutical manufacturers and suppliers of finished pharmaceutical and agricultural products.
- To contribute to the continuous availability of wide range of healthcare and agricultural products in the market.
- To provide safe, effective, and affordable healthcare and agricultural products to the public at large by establishing efficient local and international marketing networks.
- Being profitable by ensuring a complete and continuous customer satisfaction.
- To be exemplary public private partner by being a recognized corporate citizen.
- To alleviated shortage of foreign currency in Ethiopia.
- Our ultimate goal to have a healthcare products manufacturing and supplying company that provides quality and affordable products to the public at large through its own distribution outlets.
- To provide quality agricultural products worldwide.
- To play a part in alleviating the shortage of healthcare products in Ethiopia and,
- To achieve its quarterly, biannual and yearly sales and expansion targets.